Fort Myers Logo Design
When you see a popular logo design you immediately recognize it and associate it with the company that owns it. For the more popular logos there’s usually a simplicity in the design of it. It is clear and eye catching and appealing. These logos make you remember a company and a product the moment you see them.
So how do you go about creating a memorable logo for your business, that will become globally known? There’s more to it than to just come up with eye catching graphics and bright colors. You have to also invest years of work and millions of dollars in placement and publicity to get people to link the logo with your company and item. Luckily, as a small business you don’t have to worry about becoming globally known, and you can focus on your local or national market, depending on your client base.
So how do you go about creating the perfect logo for your business? The most important place to start is with the research you are going to have to do. Just because you have ideas of what you want, it doesn’t mean that the resulting logo is going to be liked by everyone, and some people may even be insulted by the final result, if they feel the logo is in poor taste. So make sure you take the research phase very seriously. Check out the logos of your local and national competitors, and pick out those that you like and those that you dislike. If you can show your graphic designer the things you do and don’t like that is going to be a great platform for him or her to begin designing.
What colors do you want your logo to be in? Do you already have a brand that is developed and has a particular color pallet associated with it. Deviate from it too much and you risk having to start building the recognition of the logo from scratch. If you are starting with a fresh design and have freedom of choice with your colors, then you need to decide what you want your logo to portray when people first see it. Do you want prospective customers to think you are a warm, fun company to work with? If so then you might want to look at incorporating oranges and reds inside the logo. If you are looking for a more serious perception from those who see the logo, then you will need to pick a color pallet that portrays that.
Do you want your logo to show images that are typically associated with your type of business e.g. incorporating a camera for a photography business? Or do you want something more conceptual to help you stand out? Using icons inside your logo are a great way to help with brand recognition. Icons can be separated from the main logo and used in other aspects of your branding such as in your Facebook and Twitter posts, your YouTube channel, and even in the Favicon, the small graphic you sometimes see in an address bar of your search engine browser.
You don’t necessarily have to use a professional logo design company to create your new logo. There are even websites online that allow you to go in and create a logo yourself. But do keep in mind that your logo is a representative of you and your business, and first impressions do count for a lot. So, with that in mind, investing in a professional looking logo design may mean the difference between attracting or losing new business.
